Art Director
Creative Vision + Strategic Thinking
Taking a vision and making it a reality is where creativity and strategy get to be the MVPs. Understanding how all the moving parts fit together to create unique moments is magical.
Eric Haugen Photography
I stepped in as Art Director for Eric during a wedding shoot where the couple wanted a more editorial style than how he normally shot. I understood the aesthetic they were going for and I was able to direct the bridal party and Eric to achieve the vision. Eric noticed that his photos were more elevated through my direction and he was capturing angles that he had not thought of before.
I continued to art director for him, helping him connect with the physical space of the shoot, observe posture and body language, communicate with his clients about how to move so they wouldn’t freeze, and capture the vision of his clients in his unique style. I rebranded his website to reflect how his talent and style had evolved and he was able to grow his target audience.
